In October 2023, the Defender brand in the Philippines hosted a 3-day experiential event, taking guests through an urban jungle set up in Arca South.


Warm Welcome

The sleek and modern Defender Pop-Up with an eccentric Defender 90 displayed outside warmly welcomed the guests. The Defender Pop Up housed all-things Defender including a discussion area for the Defender Plug-In Hybrid Electric Vehicle.

Unique Product Immersion

After learning about the Defender Plug-in Hybrid Electric Vehicle was the more exciting part – driving activities with the Defender 90 and Defender 110. The Defender labyrinth had two sections – The Technical Area and The Playground. The Technical Area had more radical driving courses which required strict guidance from Land Rover Certified Lead Instructors. The Playground was an area where Defender owners freely drove their own vehicles and experienced the maximum capabilities of the Defender.


Exquisite Experience

Topping off the driving activities was a luxurious area for wellness and relaxation. The highest level of hospitality was experienced by the guests during the event. Lounge set up by premium brands like Samsung, Snow Peak and Commune, Wolfgang’s Steakhouse, along with a wellness area care of Innisfree and Mise En Scene.

“The Filipinos, without a doubt, are such big fans of the Defender. This celebration is really a milestone for the brand, not just in the market, but also globally. We are just very delighted to see everyone come together and celebrate all things Defender. The Defender has really proven that it is the most capable Land Rover ever built.”

Chris Ward
Vice President of IC Land Automotive Inc.