A LIFE EXTRAORDINARY

A LIFE EXTRAORDINARY

A LAND ROVER PROJECT ABOUT THOSE WHO GO ABOVE AND BEYOND
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A LIFE EXTRAORDINARY


Have you ever wondered what it takes to achieve extraordinary things in life?

Some people are driven to go above and beyond the ordinary. To challenge the expected, push the impossible and adventure into the unknown to reach new heights. But what is it that gives people this natural urge to explore their boundaries, to go above their comfort zone, beyond their limits? We took a journey with 4 extraordinary individuals from the world of music, sport, design-tech and conservation to help us find out. We invited Cambridge University professor and leading psychologist, Dr. Brian R. Little along to help us decode what motivates us to go above and beyond.

THERE IS AN AMAZING CAPACITY IN EACH OF US TO RISE TO THE OCCASION WHEN CHALLENGED. TO LIVE A LIFE EXTRAORDINARY.
DR BRIAN R LITTLE
DEPARTMENT OF PSYCHOLOGY, CAMBRIDGE UNIVERSITY